Marketing is an essential component of the internal business operations. Without a steady and ongoing marketing strategy and calendar of events, potential customers won’t know your business exists. Marketing is about matching your product or service to the needs of the consumer and continuously adapting to meet those needs. In business, you can never stand still because if you do, your competitors will swoop in and entice your customers with the latest marketing techniques. Identify your customers problems and develop and offer the solution. After all, that’s what marketing is all about.