What is the Anchoring Effect in Marketing?

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In February of 1992, Stella Lieback of Albuquerque, New Mexico went to McDonalds and ordered a cup of coffee. Lieback was in the passenger seat of the car and when the driver drove forward, her coffee spilled all over her. Lieback suffered third-degree burns on over 16% her body. She had to get skin grafts, […]

via How Hot is “Too Hot?” — Marketing Worm

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