Agile marketing is a tactical marketing approach in which a business identifies and focuses their efforts on a high value marketing projects whilst continuously reviewing and editing to incrementally improves upon the results over time.
Agile Marketing is not about quick returns nor is it about long term plans. Agile Marketing is more about committing to doing marketing right whilst adapting to change. You have to practice it every day, and over time, with commitment and consistency, the benefits begin to accrue.
Agile, in the marketing context, means using data and analytics to continuously source promising opportunities or solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating.
There are a number of values that should be applied when implementing agile marketing to your business:
- Responding to change instead of following the plan
- Start with a small strategy instead of the big plan
- Test and use evidence instead of conversations and opinions
- Many small tests and campaigns
- Different people bring different benefits to the campaign
- Work together and not against eachother
So to sum up, agile marketing is about doing it differently from how you have been. Instead of spending weeks planning your marketing campaign, try and test lots of various approaches and continually gauge what is and isn’t working. If it isn’t working then stop immediately and move on to the next test. Evidence is crucial when evaluating the effectivenes of your marketing, so don’t ignore the failings as it will cost you dearly. Be agile enough to change it up and to get the help and expertise necessary to make your marketing a winner for your business and profits.
If you would like to learn more about agile marketing, then contact MentorUs Business Solutions today.