business, marketing, mentoring

How Effective is Your Website

Your website should be one of your most valuable tools for your business to use to connect with customers, inform them of what services you provide, build credibility and how they can contact you, ultimately driving more business your way.

If you website is not giving you the value you need and attracting customer queries, then it’s safe to say you have a problem. Because of this common challenge, here are some of the reasons why you should consider assessing and possibly redesigning your website.

The website does not have a call to action

What is the purpose of your website and what is it you want website visitors to do once they have landed on your site? Every site needs a call to action on each page to allow it to be quick and easy for the customer to make a phone call or subscribe to an email list or follow you on your social media accounts and more.

It’s not optimized

Can your website be viewed on multiple device types i.e. laptops, large monitors, phones, tablets, etc. If your website does not run well on all of these devices, customers will click out.

The website is out of date and cluttered

Customers want to visit a website that is clean, easy to navigate, pleasing to the eye and informative. With fierce competition, it is vital that your website stands out from the crowd. If you haven’t updated your website in the last 24-months, chances are it is out of date. If you are unsure, ask a friend for an honest opinion.

Search Engine Optimization isn’t included

If you want to rank highly on search engines, your website must be search engine optimized. You have to use the proper keyword phrases within your content.  Optimize your images with the correct alt tags and if you are a novice, get an expert to help.

It’s slow to load

There is nothing more painful than a slow loading website.  It will frustrate you and your customers and will damage your sales.  Due to the increasing internet speeds available, users have lower tolerances for waiting times and this is very evident on mobile devices. People want sites that load quickly when they are on the move.

It’s not selling your products or services  

Does your website make it easy for customers to make a purchase?  If the answer is no, then reconsider how to advertise your products or services to attract customers.  If you do have a high number of views, consider additional advertising.

Is your brand visible and memorable? 

Are visitors connecting with your company? Think about your brand statement and whether customers are connecting with you and your brand.  Make sure your logo is clearly displayed and cheerful.

At MentorUs Business Solutions, we are here to assist you to achieve your business goals so contact us today!