People buy from people……. Fact! Your business success will be determined by your ability to generate revenue and sell because without money you won’t last very long in business but it’s not just your products or services you are selling. You are also selling yourself.
If you are wondering if you are doing things correctly and well positioned to succeed at the art of selling, then read on:
Selling is People Business
Lots of business owners get caught up in what they are selling and forget that they’re in the people business. Your customer wants to be treated personally and it’s your job to make sure they feel special and important. Whatever products or services you are offering, don’t forget that ultimately the solutions you are selling should provide your customers with happiness and a pleasant experience by meeting their needs. It is usually these nice customer experiences that prompt complimentary reviews and lead to recommendations and referrals. Each customer provides you with an opportunity to showcase your people skills.
Results is King
The sales game is not one of organising, planning or meetings, it’s about getting results…. End of…. Business owners often spend time being very business but unfortunately are kidding themselves as they are not getting themselves in front of customers who can buy their products or services.
Your success in selling is about getting results and that means getting your products into the hands of more customers. A great business person knows how to get the customer’s attention and present their product or service in a way that causes the customer to buy. Don’t confuse results with efforts. You don’t try to get an appointment, you either get it or you don’t.
Get Out of Your Comfort Zone
The best business owners are willing to throw themselves into uncomfortable situations and take risks. So convinced of their product or service, they are willing to get in front of the tough customers, ask the hard questions and go for the close. Doing the uncomfortable thing is where the top performers live. You can’t bring the big deals home without getting into the deep waters where the big fish swim.
Impress the Customer
Great business people look for ways to inspire a customer’s emotional involvement and create the urgency to take ownership. When you wow a customer, you make a difference and cause them to want to hold onto that experience. You can take any product or service, even a boring one and make it a wow!
Be Bold and Ask for the sale.
This may seem very obvious, but most business owners never ask for the sale. This is hard to believe, but it’s true. Regardless of your product, price or how professional you are, if you don’t ask, you will only sell to those who are going to buy regardless. Be bold and ask for the sale!