business, marketing, mentoring, strategy

Building Your Personal Brand

Branding, especially personal branding is such a crucial component of success and can open up new opportunities and help you fulfill your business goals. Building your personal brand is just as important as building your company’s brand as customers tend to buy and stay loyal to companies they like. Fine tuning your personal brand will ensure that your reputation precedes you and you’ll be one step closer to the old adage “Work until you no longer need to introduce yourself.”  Customers really do want to hear the story behind the business including your failures, struggles and your achievements. This means putting yourself out there and marketing yourself in addition to your business. Here are a few tips to help you along the way.

1. Be Seen & Network

You won’t be seen if you hide away behind closed doors, engaging through your computer and expect to build a personal brand. You need to get out and let yourself be seen and be accessible. A good way to do this is by networking and attending events and conferences where you are likely to meet potential customers and contacts. If you have a presence on social media, ensure your profiles are open to the public and engaging and responsive to messages and comments. The more visible and accessible you make yourself, the stronger your personal brand. A great tip is to enhance the “About” page on your company website or social media. Make sure that the description is personal, friendly, easy to read and engaging. Include a professional headshot with your name, title and tag line.

2. Social Media

Don’t make the common mistake of using social media as a 100 percent marketing channel.  Successful marketing will always involve the use of a variety of business appropriate channels. It is recommended that you occasionally post customer offers or promote your company, but effective use of social media requires a focus on showing the real you, further developing the personal brand. A big turn off is if you come across as a robot or unauthentic as this will only serve to push potential customers away. Customers enjoy seeing a glimpse of the real you when you’re not pushing the company brand, for example where you eat, hobbies that you are passionate about and other interests especially those that incorporate an element of your business. This will make you appear more real, which in turn will attract more customers to you.

3. Be an Expert

An important element of being an “expert” is staying up to date on the latest trends, developments and your competition. A business is only as good as the people running it, and this will be evident from your personal branding. It is vital that you continuously illustrate your knowledge of your industry and that you have a deep understanding of what is current and any potential future developments. This will help you to position yourself as a thought leader in your industry, elevating your personal brand to a higher level.

4. Develop Value Proposition

Your value proposition is a business statement that you will use to summarise why a customer should buy your product or service.  When developing a strong value proposition think about what makes you as a person attractive to potential customers. Is there something that makes you special and different from your competitors? Once you have this established, make sure your audience knows what it is and use this statement in your marketing material.  This will help develop your personal brand and make you stand out from the crowd.

5. Purpose & Social Responsibility

Social responsibility can take many forms however, when developing your personal brand; it can often be about giving something back to society.  Aside from feeling good and giving you personal satisfaction, giving back can help you build your personal brand. Whether it’s donating money to a charity or volunteering your time to a cause that’s important to you, this type of deed can benefit your personal brand significantly. People remember selfless acts.

If you require any assistance in developing your personal brand, then contact us today.