Christmas is fast approaching and so begins the opportunity to sell your wares and be part of the buying frenzy that is about to commence.
Maximum exposure for your business’s products and services is crucial to driving sales over the coming months, but unfortunately most small businesses don’t have enormous marketing budgets to rival the large stores however, being creative, consistent and personal can get you far.
The most common mistake made by businesses over the holiday period is disregarding the simpler marketing strategies in an attempt to outdo the larger rivals. You don’t need to spend a fortune to convince customers to fill their Christmas stockings with your products.
Remember at Christmas, promoting the products you sell is a lot more important than promoting the brand so stay focused on the items you want to sell!
Here are three tips to help you sell more this Christmas:
- Create a Gift Guide
Gift guides are a great way to both showcase your offerings and give loyal customers a helping hand. Guides can be tailored to suit stressed spouses, panicking parents or an even broader scope of gift-givers in search of the idyllic present.
There are plenty of ways to categorise your gift guide depending on what products you wish to promote, e.g. price, gender, stocking-fillers, electronics, gadgets, household, clothing and the list goes on. Be creative but specific. Headings such as 20 Gifts under €20, Gifts for him under €50, Gifts for her under €25 are short, to the point and catch the eye.
- Target Customers Directly
In conjunction with regular social media posts about your products, Christmas based mobile marketing campaigns are simple and extremely effective in targeting your customers directly. As a low-cost marketing solution with a 98% open rate, text messages ensure your Christmas offers will be read by your customer database, meaning you’re one step ahead of businesses using costly, immeasurable strategies such as flyers, newspaper advertisements and other traditional media. Below is just some of the essential information you can communicate to your customers over Christmas with bulk messaging.
- Christmas party offers
- Christmas opening hours
- New stock
- Gift cards
- Christmas offers/promotions
- Gift guide announcement
- Christmas Sales
- Winter Clearance
Mobile marketing is also ideal for distributing discount codes and tracking conversion rates so you can analyse which campaigns work best.
- Create a sense of Urgency
The days leading up to Christmas is when the mass panic begins so don’t miss out on taking full advantage of the last minute shopping crusade. It`s at this point customers are beginning to panic as the shops begin to get noticeably sparse with no more deliveries until the New Year.
Now is your opportunity to create a little urgency and make your products the last stop for shoppers. Using call-to-actions such as “1 Day Sale”, “Free Express Delivery Today Only” or “Last in Stock” are sure to drive sales on the build up to Christmas.
If you need some assistance with implementing these tips, contact MentorUs Business Solutions today.