business, marketing, mentoring, strategy

What is Content Marketing?

According to the content marketing institute “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action”.

Relationships rely on honest, relevant, and respectful two way communication. The content you create and publish as part of your content marketing strategy is your first line of communication. Providing valuable information about your product or service in a way that respects your consumers’ preferences for consumption, is the way into their hearts.

Content marketing has taken its place as the key to building those relationships that connect with and convert your consumers.

So what do you need to do to get on the content marketing train?

Have a Content Marketing Strategy

74% of business to customer marketers have a content marketing strategy! Why?? Because without a strategy you will generate random content that no one wants to read whilst also failing to successfully appeal to your target audience and ultimately generate leads.


Companies with an active blog generate 67% more leads per month than businesses who do not blog.  That’s a significant boost to sales if followed through correctly.

Brand Awareness

More than 80% of business to business marketers listed brand awareness as the key content marketing goal for their business.  It makes sense……

More Content Does NOT Equal More Web Traffic

Quality over quantity is key when it comes to content marketing.  Clutter or boring content may fill up the spaces but it will also drive customers away in their droves….. yawn……..

Target your Target Audience

The strength of good content marketing is in providing the information and answers that your target audience is looking for, but your hard work is wasted if they can’t find it! Make sure you’re creating content for the user, but that search engines will also favour.

Consistent Quality Content

Content marketing is a long-term strategy, based on building a strong relationship with your target audience, by giving them high quality content that is very relevant to them on a consistent basis.

So…….in a nutshell content marketing is marketing with content that a target audience finds relevant and valuable using a systematic approach to continuously publish and distribute great content.

If you want to find out more about content marketing for your business or industry, then contact MentorUs Business Solutions today.  We assist you to achieve your business goals!