Competitor Analysis Using SWOT (Short Read)

A competitor analysis is a great way to obtain information about your competitors and to assist in predicting their behaviors whilst making better business decisions.

The main goals of a competitor analysis are to understand who your competitors are, what strategies they are using and have planned, how competitors might react to your company’s actions, and how to influence competitor behavior to your advantage.

This SWOT Analysis will help you better understand your competitors whilst identifying what they are doing well and where you could be doing better!

I would urge every business to spend 5 minutes to conduct this analysis and you may be surprised of what you discover!