A SWOT analysis is a simple way to discover positive and negative factors in any context. Specifically, it’s a 4-quadrant diagram that will force you to critically examine your circumstances and find out which obstacles must be overcome or minimised
Instagram has become one of the most successful social media platform in recent years.
Setting your goals is one of the most important activities you can do in your business. Laying down plans for your business and drawing up a list of goals will help you stay focused and will prevent your business from becoming stagnant. Your business goals keep you moving forward and set the stage for ongoing success.
Marketing and sales experts have for many years used a simple tool to create the anchoring effect.
If you are running a successful business you will know that good marketing isn’t just about choosing the appropriate market or having a high quality product. Although important, it’s also about developing and using the right kind of marketing techniques in order to reach your potential customers and converting those leads into sales!
We are now in the final run up to Christmas day and so is the opportunity to sell your wares and be part of the buying frenzy that is about to commence.
Why You Should Give Yourself Permission to Quit Your Business (The Ultimate Taboo)
We are fast approaching the final quarter of 2018 and already this year we have seen so many innovative and technological changes affecting small businesses around the globe. Changes such as the increasing popularity of Instagram and Facebook Stories, the expansion of live streaming and video will become even more powerful as we head into 2019. Here are my top 5 trends to prepare for in 2019.....
Overcoming the fear of failure is one of the most challenging aspects of running your own business and being an entrepreneur.
Social media is constantly evolving and has become a vital tool for businesses to use to maximise their marketing. Anyone who is serious about marketing their business must learn how to properly leverage these platforms to their advantage. Being active on social media is huge, and it’s absolutely necessary for your survival. However, that alone… Continue reading Social Media Trends in 2018
Choosing a name for your small business is probably one of the most fun and exciting aspects of starting a small business. But naming your small business is also serious business 💶 Your decision could affect your ability to reach a broader audience and grow 📈 The key is to find a name that fits… Continue reading Naming your Small Business (Short Read)
Not Everyone is Your Customer!
Entrepreneurs Need Work Life Balance
The more time I spend mentoring business owners the more I realise that without consistency, the chance of success is reduced significantly. There are so many business models, concepts and theories out there advising you to run your business a certain way, spend money on copious amounts of social media and above all be positive!… Continue reading Consistency is the Key to Success
Did you know that many successful entrepreneurs, such as Oprah Winfrey and Richard Branson, attribute their success to having a mentor to guide them regularly through the various business decisions that they faced? A business mentor will help you improve your business and increase profits faster and better than you are likely to do on… Continue reading The Benefits of Business Mentoring
Many business owners struggle to work out pricing for their products, particularly if the product is hand made. Here is my quick formula! Cost of Supplies + €10 per Hour Time Spent = Price A. Cost of Supplies x 3 = Price B. Price A + Price B divided by 2 (to get the average… Continue reading How to Price Your Product (Short Read)
“Refer a Friend” is the ultimate compliment!
Finding and retaining those profitable customers can be a real challenge for any small business! There is a business adage that you need customers with a problem only your business can solve and it’s for you to identify that USP and communicate it clearly to that customer. The best way to understand your customers and… Continue reading Know Your Customer (Short Read)
Starting a business or running an existing one is never easy. There are so many things to think about and decisions to make on a continuous basis, it can be difficult to know if you are doing things right. Sometimes the pressure can cause you to make a poor decision that can hurt your potential… Continue reading The Most Common Business Mistakes (A View from a Business Mentor)
Why oh why do people expect your time, goods or services for free when you’re running a small business? This is often the biggest complaint from artists, photographers and professional experts who give their time and knowledge to so many for free! I say stop!!!!! My advice is you need to be savvy enough to… Continue reading Don’t Work For Free (Short Read)