Happy customers can make your business! One of your business goals should be to satisfy your customer needs so that they come back for more, whilst spreading the word about their experience to others. Have you been in the situation where a customer buys something from you but never returns for a repeat purchase? Here… Continue reading Customer Service To Build Relationships
November is a great month to market your products and services by creating some excitement around the many events occurring during the month. Take the opportunity to publish and distribute event related content with the overall goal of attracting, engaging new and existing customers. Here are some important events and dates to help inspire your… Continue reading November Events to Market Your Business
If you are having problems with your craft sales or experiencing a downturn in sales, then take a few minutes to read these common mistakes and hopefully they'll point you in the right direction. Are you under price and undervaluing your product? If you are under pricing it says you don’t believe in your product. Customers will pay a… Continue reading Common Mistakes When Running a Craft Business
Rosser Reeves considered by many as the father of modern advertising was quoted as saying "adverting is the art of getting a unique selling proposition into the heads of most people at the lowest possible cost" Your unique selling proposition (USP) is what makes your business stand out from the crowd and tells your customers… Continue reading How to Discover Your Unique Selling Proposition (USP)
Branding, especially personal branding is such a crucial component of success and can open up new opportunities and help you fulfill your business goals. Building your personal brand is just as important as building your company’s brand as customers tend to buy and stay loyal to companies they like. Fine tuning your personal brand will ensure… Continue reading Building Your Personal Brand
The sales funnel, which is sometimes referred to as a marketing funnel or revenue funnel, illustrates the idea that every sale begins with a large number of potential customers, and ends with a much smaller number of people who actually make a purchase. Sales funnel stages will vary according to your business and the products… Continue reading Understanding the Sales Funnel
People buy from people……. Fact! Your business success will be determined by your ability to generate revenue and sell because without money you won’t last very long in business but it’s not just your products or services you are selling. You are also selling yourself. If you are wondering if you are doing things correctly and well… Continue reading How to Sell!
Converting leads into sales is the single biggest challenge we encounter when mentoring clients who are running SME’s. It is fair to say that the majority of your leads won’t automatically convert into sales by simply being sent through your conversion funnel. It will often require additional help to produce the conversion. So here are… Continue reading Tips to Convert Leads into Sales
Your website should be one of your most valuable tools for your business to use to connect with customers, inform them of what services you provide, build credibility and how they can contact you, ultimately driving more business your way. If you website is not giving you the value you need and attracting customer queries, then it’s… Continue reading How Effective is Your Website
A business plan is a written description of the future of your business. It is an essential road map for business success and without one, the business will lack direction. This living document generally projects 3-5 years ahead and outlines the route a company intends to take to build customers and grow revenue and profits. Consider your… Continue reading How to Begin Writing Your Business Plan
It is always a good idea to over deliver when it comes to customer service, as it is the key to ultimate customer satisfaction. A small price to pay to make the customer want to repeat the experience again and again.