Starting a business or running an existing one is never easy. There are so many things to think about and decisions to make on a continuous basis, it can be difficult to know if you are doing things right. Sometimes the pressure can cause you to make a poor decision that can hurt your potential… Continue reading The Most Common Business Mistakes (A View from a Business Mentor)
According to the content marketing institute “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action”. Relationships rely on honest, relevant, and respectful two way communication. The content you create and publish as… Continue reading What is Content Marketing?
All businesses have weaknesses, strengths along with opportunities and external threats so if you want to sustain and grow your business, it’s imperative that you identify and manage these effectively especially when looking to achieve long-term success. A Business Health Check involves sitting down and asking yourself some key questions about your business and as most… Continue reading What is a Business Health Check?
Rosser Reeves considered by many as the father of modern advertising was quoted as saying "adverting is the art of getting a unique selling proposition into the heads of most people at the lowest possible cost" Your unique selling proposition (USP) is what makes your business stand out from the crowd and tells your customers… Continue reading How to Discover Your Unique Selling Proposition (USP)
If you are running an SME, continuous improvement and development is the name of the game as businesses are not static. It is important to accurately identify if your business is either on an upward track or if it is on its way down. So making consistent improvements to make your business better and continuously… Continue reading Tips on Improving Your Business
Your website should be one of your most valuable tools for your business to use to connect with customers, inform them of what services you provide, build credibility and how they can contact you, ultimately driving more business your way. If you website is not giving you the value you need and attracting customer queries, then it’s… Continue reading How Effective is Your Website
A business plan is a written description of the future of your business. It is an essential road map for business success and without one, the business will lack direction. This living document generally projects 3-5 years ahead and outlines the route a company intends to take to build customers and grow revenue and profits. Consider your… Continue reading How to Begin Writing Your Business Plan