business, Ireland, marketing, mentoring, social media marketing, strategy

Naming your Small Business (Short Read)

Choosing a name for your small business is probably one of the most fun and exciting aspects of starting a small business. But naming your small business is also serious business ūüí∂ Your decision could affect your ability to reach a broader audience and grow ūüďą The key is to find a name that fits… Continue reading Naming your Small Business (Short Read)

business, marketing, mentoring, strategy

Customer Service To Build Relationships

Happy customers can make your business!¬† One of your business goals should be to satisfy your customer needs so that they come back for more, whilst spreading the word about their experience to others. Have you been in the situation where a customer buys something from you but never returns for a repeat purchase? Here… Continue reading Customer Service To Build Relationships

business, marketing, mentoring, strategy

What is a¬†Business Health Check?

All businesses have weaknesses, strengths along with opportunities and external threats so if you want to sustain and grow your business, it‚Äôs imperative that you identify and manage these effectively especially when looking to achieve long-term success. A¬†Business Health Check involves sitting down and asking yourself some key questions about your business and as most… Continue reading What is a¬†Business Health Check?

business, marketing, mentoring, strategy

November Events to Market Your Business

November is a great month to market your products and services by creating some excitement around the many events occurring during the month.  Take the opportunity to publish and distribute event related content with the overall goal of attracting, engaging new and existing customers. Here are some important events and dates to help inspire your… Continue reading November Events to Market Your Business

business, marketing, mentoring, strategy

Common Mistakes When Running a Craft Business

If you are having problems with your craft sales or experiencing a downturn in sales, then take a few minutes to read these common mistakes and hopefully they'll point you in the right direction.  Are you under price and undervaluing your product? If you are under pricing it says you don‚Äôt believe in your product. Customers will pay a… Continue reading Common Mistakes When Running a Craft Business

business, marketing, mentoring, strategy

How to Discover Your Unique Selling Proposition (USP)

Rosser Reeves considered by many as the father of modern advertising was quoted as saying "adverting is the art of getting a unique selling proposition into the heads of most people at the lowest possible cost" Your unique selling proposition (USP) is what makes your business stand out from the crowd and tells your customers… Continue reading How to Discover Your Unique Selling Proposition (USP)

business, marketing, mentoring, strategy

Building Your Personal Brand

Branding, especially personal branding is such a crucial component of success and can open up new opportunities and help you fulfill your business goals.¬†Building your personal brand is just as important as building your company‚Äôs brand as customers tend to buy and stay loyal to companies they like. Fine tuning your personal brand will ensure… Continue reading Building Your Personal Brand

business, marketing, mentoring, strategy

Tips on Improving Your Business

If you are running an SME, continuous improvement and development is the name of the game as businesses are not static. It is important to accurately identify if your business is either on an upward track or if it is on its way down. So making consistent improvements to make your business better and continuously… Continue reading Tips on Improving Your Business

business, marketing, mentoring

Understanding the Sales Funnel

The sales funnel, which is sometimes referred to as a marketing funnel or revenue funnel, illustrates the idea that every sale begins with a large number of potential customers, and ends with a much smaller number of people who actually make a purchase. Sales funnel stages will vary according to your business and the products… Continue reading Understanding the Sales Funnel

business, marketing, mentoring

How to Sell!

People buy from people‚Ķ‚Ķ. Fact!¬† Your business success will be determined by your ability to¬†generate revenue¬†and sell because without money you won‚Äôt last very long in business but it‚Äôs not just your products or services you are selling. You are also selling yourself. If you are wondering if you are doing things correctly and well… Continue reading How to Sell!

business, marketing, mentoring

How Effective is Your Website

Your website should be one of your most valuable tools for your business to use to¬†connect with customers, inform them of what services you provide,¬†build credibility and how they can contact you, ultimately driving more business your way. If you website is not giving you the value you need and attracting customer queries, then it‚Äôs… Continue reading How Effective is Your Website

business, marketing, mentoring

How to Begin Writing Your Business Plan

A¬†business plan¬†is a written description of the future of your business.¬† It is an essential road map for business success and without one, the business will lack direction. This living document generally projects 3-5 years ahead and outlines the route a company intends to take to build customers and grow revenue and profits.¬† Consider your… Continue reading How to Begin Writing Your Business Plan

business, marketing, mentoring

The Differences Between Business Mentoring & Coaching

It is a common mistake made by many who think business mentoring and coaching are similar or even the same thing. But they're not!¬† There are so many differences between the two industries, but here are the main few to note. "A coach has some great questions for your answers; a mentor has some great… Continue reading The Differences Between Business Mentoring & Coaching