business, Business Development, Ireland, marketing, mentoring, small business, social media marketing, strategy, traditional marketing

Instagram for Business

Instagram has become one of the most successful social media platform in recent years.

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business, Ireland, marketing, mentoring, social media marketing, strategy, traditional marketing

Social Media – v- Traditional Marketing

If you are running a successful business you will know that good marketing isn’t just about choosing the appropriate market or having a high quality product. Although important, it’s also about developing and using the right kind of marketing techniques in order to reach your potential customers and converting those leads into sales!

business, Ireland, marketing, mentoring, social media marketing

Marketing Trends to Watch Out For in 2019

We are fast approaching the final quarter of 2018 and already this year we have seen so many innovative and technological changes affecting small businesses around the globe.  Changes such as the increasing popularity of Instagram and Facebook Stories, the expansion of live streaming and video will become even more powerful as we head into 2019.  Here are my top 5 trends to prepare for in 2019.....

business, Ireland, marketing, mentoring, social media marketing, strategy

Social Media Trends in 2018

Social media is constantly evolving and has become a vital tool for businesses to use to maximise their marketing.  Anyone who is serious about marketing their business must learn how to properly leverage these platforms to their advantage. Being active on social media is huge, and it’s absolutely necessary for your survival. However, that alone… Continue reading Social Media Trends in 2018

business, Ireland, marketing, mentoring, social media marketing, strategy

How to Price Your Product (Short Read)

Many business owners struggle to work out pricing for their products, particularly if the product is hand made. Here is my quick formula! Cost of Supplies + €10 per Hour Time Spent = Price A. Cost of Supplies x 3 = Price B. Price A + Price B divided by 2 (to get the average… Continue reading How to Price Your Product (Short Read)

business, marketing, mentoring, strategy

What is Content Marketing?

According to the content marketing institute “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action”. Relationships rely on honest, relevant, and respectful two way communication. The content you create and publish as… Continue reading What is Content Marketing?

business, marketing, mentoring, strategy

Customer Service To Build Relationships

Happy customers can make your business!  One of your business goals should be to satisfy your customer needs so that they come back for more, whilst spreading the word about their experience to others. Have you been in the situation where a customer buys something from you but never returns for a repeat purchase? Here… Continue reading Customer Service To Build Relationships

business, marketing, mentoring, strategy

Get Your Business Ready for 2018

Now that Christmas is nearly over and we are fast approaching 2018, the New Year is a perfect opportunity to develop a plan to get your business operating as efficiently and effectively as possible. As you prepare to take your business into 2018, it’s time to create a plan for how you’re going to best… Continue reading Get Your Business Ready for 2018

business, marketing, mentoring, strategy

Predicted Marketing Trends for 2018

Marketing is changing rapidly and with so many emerging technologies and platforms to leverage, there has never been a more exciting time for businesses to connect with new and existing customers. However, the key to successful marketing is to identify which platforms and technologies present the best opportunities for your business and your potential customers.… Continue reading Predicted Marketing Trends for 2018

business, marketing, mentoring, strategy

November Events to Market Your Business

November is a great month to market your products and services by creating some excitement around the many events occurring during the month.  Take the opportunity to publish and distribute event related content with the overall goal of attracting, engaging new and existing customers. Here are some important events and dates to help inspire your… Continue reading November Events to Market Your Business

business, marketing, mentoring, strategy

Common Mistakes When Running a Craft Business

If you are having problems with your craft sales or experiencing a downturn in sales, then take a few minutes to read these common mistakes and hopefully they'll point you in the right direction.  Are you under price and undervaluing your product? If you are under pricing it says you don’t believe in your product. Customers will pay a… Continue reading Common Mistakes When Running a Craft Business

business, marketing, mentoring, strategy

How to Discover Your Unique Selling Proposition (USP)

Rosser Reeves considered by many as the father of modern advertising was quoted as saying "adverting is the art of getting a unique selling proposition into the heads of most people at the lowest possible cost" Your unique selling proposition (USP) is what makes your business stand out from the crowd and tells your customers… Continue reading How to Discover Your Unique Selling Proposition (USP)

business, marketing, mentoring, strategy

Small Changes to Grow Your Business

Sometimes as a business owner we can lose sight of how our business is perceived by prospective customers.  It is important that we make our products and services as easy as possible to access whilst making it attractive to the buyer to engage and purchase.  Here are just a few simple tips that will improve… Continue reading Small Changes to Grow Your Business

business, marketing, mentoring, strategy

Building Your Personal Brand

Branding, especially personal branding is such a crucial component of success and can open up new opportunities and help you fulfill your business goals. Building your personal brand is just as important as building your company’s brand as customers tend to buy and stay loyal to companies they like. Fine tuning your personal brand will ensure… Continue reading Building Your Personal Brand

business, marketing, mentoring, strategy

Tips on Improving Your Business

If you are running an SME, continuous improvement and development is the name of the game as businesses are not static. It is important to accurately identify if your business is either on an upward track or if it is on its way down. So making consistent improvements to make your business better and continuously… Continue reading Tips on Improving Your Business

business, marketing, mentoring

Understanding the Sales Funnel

The sales funnel, which is sometimes referred to as a marketing funnel or revenue funnel, illustrates the idea that every sale begins with a large number of potential customers, and ends with a much smaller number of people who actually make a purchase. Sales funnel stages will vary according to your business and the products… Continue reading Understanding the Sales Funnel

business, marketing, mentoring

Tips to Convert Leads into Sales

Converting leads into sales is the single biggest challenge we encounter when mentoring clients who are running SME’s.   It is fair to say that the majority of your leads won’t automatically convert into sales by simply being sent through your conversion funnel. It will often require additional help to produce the conversion. So here are… Continue reading Tips to Convert Leads into Sales

business, marketing, mentoring

How Effective is Your Website

Your website should be one of your most valuable tools for your business to use to connect with customers, inform them of what services you provide, build credibility and how they can contact you, ultimately driving more business your way. If you website is not giving you the value you need and attracting customer queries, then it’s… Continue reading How Effective is Your Website

business, marketing, mentoring

How to Begin Writing Your Business Plan

A business plan is a written description of the future of your business.  It is an essential road map for business success and without one, the business will lack direction. This living document generally projects 3-5 years ahead and outlines the route a company intends to take to build customers and grow revenue and profits.  Consider your… Continue reading How to Begin Writing Your Business Plan

business, marketing, mentoring

The Differences Between Business Mentoring & Coaching

It is a common mistake made by many who think business mentoring and coaching are similar or even the same thing. But they're not!  There are so many differences between the two industries, but here are the main few to note. "A coach has some great questions for your answers; a mentor has some great… Continue reading The Differences Between Business Mentoring & Coaching

business, marketing, mentoring

The Elevator Pitch

The Elevator Pitch in business is a brief, persuasive speech that you use to spark interest in you and your business.  It takes time to get your pitch just right and you'll more than likely go through several versions before finding one that is compelling, and that sounds natural in conversation. Follow these steps to create a great… Continue reading The Elevator Pitch

business

Finding the Right Business Mentor!

Finding the right business mentor can help you improve your business and increase profits faster and better than you could do on your own. More often than not, a fresh pair of eyes can add a new perspective in identifying areas for change. However, it's important to note that you shouldn't settle for just any… Continue reading Finding the Right Business Mentor!

business

Creating the Uninvented Product

  A good business will let the customer know how great their product or service is by showing them the advantages of availing of the product.  Always try to identify the needs of the customer by filling a niche in the market. Some products or services will simply not sell because there is no gap in… Continue reading Creating the Uninvented Product

business

Marketing is Essential

Marketing is an essential component of the internal business operations. Without a steady and ongoing marketing strategy and calendar of events, potential customers won’t know your business exists. Marketing is about matching your product or service to the needs of the consumer and continuously adapting to meet those needs. In business, you can never stand… Continue reading Marketing is Essential