Overcoming the fear of failure is one of the most challenging aspects of running your own business and being an entrepreneur.
The world of business is changing rapidly and it can be a real struggle to keep up to date with the latest trends and developments to attract and maintain your existing customers. A business needs to continuously adapt to new marketing channels, in particular the ever growing online market that is expanding at an incredible… Continue reading The Challenges Facing SME’s
According to the content marketing institute “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action”. Relationships rely on honest, relevant, and respectful two way communication. The content you create and publish as… Continue reading What is Content Marketing?
Happy customers can make your business! One of your business goals should be to satisfy your customer needs so that they come back for more, whilst spreading the word about their experience to others. Have you been in the situation where a customer buys something from you but never returns for a repeat purchase? Here… Continue reading Customer Service To Build Relationships
November is a great month to market your products and services by creating some excitement around the many events occurring during the month. Take the opportunity to publish and distribute event related content with the overall goal of attracting, engaging new and existing customers. Here are some important events and dates to help inspire your… Continue reading November Events to Market Your Business
If you are having problems with your craft sales or experiencing a downturn in sales, then take a few minutes to read these common mistakes and hopefully they'll point you in the right direction. Are you under price and undervaluing your product? If you are under pricing it says you don’t believe in your product. Customers will pay a… Continue reading Common Mistakes When Running a Craft Business
Rosser Reeves considered by many as the father of modern advertising was quoted as saying "adverting is the art of getting a unique selling proposition into the heads of most people at the lowest possible cost" Your unique selling proposition (USP) is what makes your business stand out from the crowd and tells your customers… Continue reading How to Discover Your Unique Selling Proposition (USP)
If you are running an SME, continuous improvement and development is the name of the game as businesses are not static. It is important to accurately identify if your business is either on an upward track or if it is on its way down. So making consistent improvements to make your business better and continuously… Continue reading Tips on Improving Your Business
Your website should be one of your most valuable tools for your business to use to connect with customers, inform them of what services you provide, build credibility and how they can contact you, ultimately driving more business your way. If you website is not giving you the value you need and attracting customer queries, then it’s… Continue reading How Effective is Your Website
It is a common mistake made by many who think business mentoring and coaching are similar or even the same thing. But they're not! There are so many differences between the two industries, but here are the main few to note. "A coach has some great questions for your answers; a mentor has some great… Continue reading The Differences Between Business Mentoring & Coaching
Starting a new business is never easy, taking that idea and turning it into reality.... exciting, scary and everything in between. Here we will look at action you can take to get that new business off the ground and all for free! Start with a business plan to focus you and your business No matter… Continue reading Starting a Small Business – Things to Do!