business, Business Development, Ireland, marketing, mentoring, small business, social media marketing, strategy, traditional marketing

Instagram for Business

Instagram has become one of the most successful social media platform in recent years.

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business, Ireland, marketing, mentoring, social media marketing, strategy, traditional marketing

Social Media – v- Traditional Marketing

If you are running a successful business you will know that good marketing isn’t just about choosing the appropriate market or having a high quality product. Although important, it’s also about developing and using the right kind of marketing techniques in order to reach your potential customers and converting those leads into sales!

business, Ireland, marketing, mentoring, social media marketing, strategy

Social Media Trends in 2018

Social media is constantly evolving and has become a vital tool for businesses to use to maximise their marketing.  Anyone who is serious about marketing their business must learn how to properly leverage these platforms to their advantage. Being active on social media is huge, and it’s absolutely necessary for your survival. However, that alone… Continue reading Social Media Trends in 2018

business, Ireland, marketing, mentoring, social media marketing, strategy

Naming your Small Business (Short Read)

Choosing a name for your small business is probably one of the most fun and exciting aspects of starting a small business. But naming your small business is also serious business 💶 Your decision could affect your ability to reach a broader audience and grow 📈 The key is to find a name that fits… Continue reading Naming your Small Business (Short Read)

business, Ireland, marketing, mentoring, social media marketing, strategy

Consistency is the Key to Success

The more time I spend mentoring business owners the more I realise that without consistency, the chance of success is reduced significantly. There are so many business models, concepts and theories out there advising you to run your business a certain way, spend money on copious amounts of social media and above all be positive!… Continue reading Consistency is the Key to Success

business, marketing, mentoring, strategy

Customer Service To Build Relationships

Happy customers can make your business!  One of your business goals should be to satisfy your customer needs so that they come back for more, whilst spreading the word about their experience to others. Have you been in the situation where a customer buys something from you but never returns for a repeat purchase? Here… Continue reading Customer Service To Build Relationships

business, marketing, mentoring, strategy

Get Your Business Ready for 2018

Now that Christmas is nearly over and we are fast approaching 2018, the New Year is a perfect opportunity to develop a plan to get your business operating as efficiently and effectively as possible. As you prepare to take your business into 2018, it’s time to create a plan for how you’re going to best… Continue reading Get Your Business Ready for 2018

business, marketing, mentoring, strategy

What is a Business Health Check?

All businesses have weaknesses, strengths along with opportunities and external threats so if you want to sustain and grow your business, it’s imperative that you identify and manage these effectively especially when looking to achieve long-term success. A Business Health Check involves sitting down and asking yourself some key questions about your business and as most… Continue reading What is a Business Health Check?

business, marketing, mentoring, strategy

Predicted Marketing Trends for 2018

Marketing is changing rapidly and with so many emerging technologies and platforms to leverage, there has never been a more exciting time for businesses to connect with new and existing customers. However, the key to successful marketing is to identify which platforms and technologies present the best opportunities for your business and your potential customers.… Continue reading Predicted Marketing Trends for 2018

business, marketing, mentoring, strategy

November Events to Market Your Business

November is a great month to market your products and services by creating some excitement around the many events occurring during the month.  Take the opportunity to publish and distribute event related content with the overall goal of attracting, engaging new and existing customers. Here are some important events and dates to help inspire your… Continue reading November Events to Market Your Business

business, marketing, mentoring, strategy

Common Mistakes When Running a Craft Business

If you are having problems with your craft sales or experiencing a downturn in sales, then take a few minutes to read these common mistakes and hopefully they'll point you in the right direction.  Are you under price and undervaluing your product? If you are under pricing it says you don’t believe in your product. Customers will pay a… Continue reading Common Mistakes When Running a Craft Business

business, marketing, mentoring, strategy

How to Discover Your Unique Selling Proposition (USP)

Rosser Reeves considered by many as the father of modern advertising was quoted as saying "adverting is the art of getting a unique selling proposition into the heads of most people at the lowest possible cost" Your unique selling proposition (USP) is what makes your business stand out from the crowd and tells your customers… Continue reading How to Discover Your Unique Selling Proposition (USP)

business, marketing, mentoring, strategy

Small Changes to Grow Your Business

Sometimes as a business owner we can lose sight of how our business is perceived by prospective customers.  It is important that we make our products and services as easy as possible to access whilst making it attractive to the buyer to engage and purchase.  Here are just a few simple tips that will improve… Continue reading Small Changes to Grow Your Business

business, marketing, mentoring, strategy

Building Your Personal Brand

Branding, especially personal branding is such a crucial component of success and can open up new opportunities and help you fulfill your business goals. Building your personal brand is just as important as building your company’s brand as customers tend to buy and stay loyal to companies they like. Fine tuning your personal brand will ensure… Continue reading Building Your Personal Brand

business, marketing, mentoring, strategy

Tips on Improving Your Business

If you are running an SME, continuous improvement and development is the name of the game as businesses are not static. It is important to accurately identify if your business is either on an upward track or if it is on its way down. So making consistent improvements to make your business better and continuously… Continue reading Tips on Improving Your Business