business, marketing, mentoring, strategy

How to Discover Your Unique Selling Proposition (USP)

Rosser Reeves considered by many as the father of modern advertising was quoted as saying "adverting is the art of getting a unique selling proposition into the heads of most people at the lowest possible cost" Your unique selling proposition (USP) is what makes your business stand out from the crowd and tells your customers… Continue reading How to Discover Your Unique Selling Proposition (USP)

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business, marketing, mentoring, strategy

Tips on Improving Your Business

If you are running an SME, continuous improvement and development is the name of the game as businesses are not static. It is important to accurately identify if your business is either on an upward track or if it is on its way down. So making consistent improvements to make your business better and continuously… Continue reading Tips on Improving Your Business

business, marketing, mentoring

How Effective is Your Website

Your website should be one of your most valuable tools for your business to use to connect with customers, inform them of what services you provide, build credibility and how they can contact you, ultimately driving more business your way. If you website is not giving you the value you need and attracting customer queries, then it’s… Continue reading How Effective is Your Website

business, marketing, mentoring

How to Begin Writing Your Business Plan

A business plan is a written description of the future of your business.  It is an essential road map for business success and without one, the business will lack direction. This living document generally projects 3-5 years ahead and outlines the route a company intends to take to build customers and grow revenue and profits.  Consider your… Continue reading How to Begin Writing Your Business Plan

business, marketing, mentoring

The Differences Between Business Mentoring & Coaching

It is a common mistake made by many who think business mentoring and coaching are similar or even the same thing. But they're not!  There are so many differences between the two industries, but here are the main few to note. "A coach has some great questions for your answers; a mentor has some great… Continue reading The Differences Between Business Mentoring & Coaching