business, Ireland, marketing, mentoring, social media marketing, strategy, traditional marketing

Social Media – v- Traditional Marketing

If you are running a successful business you will know that good marketing isn’t just about choosing the appropriate market or having a high quality product. Although important, it’s also about developing and using the right kind of marketing techniques in order to reach your potential customers and converting those leads into sales!

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business, Ireland, marketing, mentoring, social media marketing, strategy

Naming your Small Business (Short Read)

Choosing a name for your small business is probably one of the most fun and exciting aspects of starting a small business. But naming your small business is also serious business 💶 Your decision could affect your ability to reach a broader audience and grow 📈 The key is to find a name that fits… Continue reading Naming your Small Business (Short Read)

business, Ireland, marketing, mentoring, social media marketing, strategy

The Most Common Business Mistakes (A View from a Business Mentor)

Starting a business or running an existing one is never easy. There are so many things to think about and decisions to make on a continuous basis, it can be difficult to know if you are doing things right.  Sometimes the pressure can cause you to make a poor decision that can hurt your potential… Continue reading The Most Common Business Mistakes (A View from a Business Mentor)

business, marketing, mentoring, strategy

Get Your Business Ready for 2018

Now that Christmas is nearly over and we are fast approaching 2018, the New Year is a perfect opportunity to develop a plan to get your business operating as efficiently and effectively as possible. As you prepare to take your business into 2018, it’s time to create a plan for how you’re going to best… Continue reading Get Your Business Ready for 2018

business, marketing, mentoring, strategy

November Events to Market Your Business

November is a great month to market your products and services by creating some excitement around the many events occurring during the month.  Take the opportunity to publish and distribute event related content with the overall goal of attracting, engaging new and existing customers. Here are some important events and dates to help inspire your… Continue reading November Events to Market Your Business

business, marketing, mentoring, strategy

Common Mistakes When Running a Craft Business

If you are having problems with your craft sales or experiencing a downturn in sales, then take a few minutes to read these common mistakes and hopefully they'll point you in the right direction.  Are you under price and undervaluing your product? If you are under pricing it says you don’t believe in your product. Customers will pay a… Continue reading Common Mistakes When Running a Craft Business

business, marketing, mentoring, strategy

How to Discover Your Unique Selling Proposition (USP)

Rosser Reeves considered by many as the father of modern advertising was quoted as saying "adverting is the art of getting a unique selling proposition into the heads of most people at the lowest possible cost" Your unique selling proposition (USP) is what makes your business stand out from the crowd and tells your customers… Continue reading How to Discover Your Unique Selling Proposition (USP)

business, marketing, mentoring

Tips to Convert Leads into Sales

Converting leads into sales is the single biggest challenge we encounter when mentoring clients who are running SME’s.   It is fair to say that the majority of your leads won’t automatically convert into sales by simply being sent through your conversion funnel. It will often require additional help to produce the conversion. So here are… Continue reading Tips to Convert Leads into Sales

business, marketing, mentoring

How Effective is Your Website

Your website should be one of your most valuable tools for your business to use to connect with customers, inform them of what services you provide, build credibility and how they can contact you, ultimately driving more business your way. If you website is not giving you the value you need and attracting customer queries, then it’s… Continue reading How Effective is Your Website